Monday, July 4, 2011

Kia Optima spec

In broadcast TV, network "up fronts" preview new fall shows.  By mid-winter, networks revamp their lineups.  An alternative:  drop in a blockbuster such as American Idol.    Hyundai and its Kia affiliate offer their own twists on TV land practices.  Hyundai was out first with its well-received Sonata.  Now, it's Kia's time in the limelight.  Each carryover nameplate snatches a newer, upscale