Mazda Black Tuned Roadster

Mazda has released the Special Edition Black Tuned Roadster for the Japanese market.

Based on the Roadster RHT (retractable hard top), the BLACK TUNED edition comes in either RS trim (6MT) or VS trim (6AT) and comes with a black roof, black wheels, black grille, black rear roll bar garnish, black leather seats, black door trim, fog lights and Bose stereo.

Three external body colors are available, including two exclusive colors – Spirited Green Metallic and Velocity Red Mica – and the popular Crystal White Pearl Mica.

The cars comes with a 2.0 liter DOHC engine and a six-speed manual as standard. A six-speed automatic is optional.

The special edition of the MX-5 in Japan also comes with the Brilliant Black of the folding hard-top roof and side mirrors, unique interior contrasting black leather with sand-colored stitching and it’s sitting on Gun Metallic 17 inch alloy wheels.





Press Release

Mazda Releases Special Edition 'BLACK TUNED Roadster' in Japan
- Stylish model with Power Retractable Hard Top, alloy wheels and other parts in exclusive colors -
HIROSHIMA, Japan-Mazda Motor Corporation has released the Mazda Roadster BLACK TUNED, a special edition version of its iconic lightweight, two-seat, open-top sports car for the Japanese market. The special edition Roadster (known overseas as the Mazda MX-5) goes on sale today at all Mazda and Mazda Anfini dealerships nationwide.
The Mazda Roadster originally launched in 1989 and is currently sold in approximately 60 countries around the world. Total production stands at over 900,000 units and the Roadster is officially certified by Guinness World Records as the world's "Best selling two-seater sports car".
The special edition BLACK TUNED Roadster is based on the premium 'RS RHT' and 'VS RHT' model grades that feature Mazda's groundbreaking power retractable hard top (RHT). The BLACK TUNED theme is reflected in stylish special features including a Brilliant Black roof and door mirrors, and Gun Metallic 17-inch alloy wheels. Interior quality is also enhanced, with the seats and steering wheel covered in black leather with sand-colored stitching.
Three external body colors are available, including two exclusive colors - Spirited Green Metallic and Velocity Red Mica - and the popular Crystal White Pearl Mica.
Main features of the special edition Mazda Roadster BLACK TUNED
Base models
Mazda Roadster RS RHT with 2.0-liter DOHC engine and six-speed manual transmission, and Mazda Roadster VS RHT with 2.0-liter DOHC engine and six-speed electronically-controlled automatic transmission.
Special equipment
* Power Retractable Hard Top (Brilliant Black)
* 17-inch alloy wheels (Gun Metallic)
* Front grille garnish (Brilliant Black)
* Door mirrors (Brilliant Black)
* Rear roll bar garnish (Brilliant Black)
* Black leather seats (with sand-colored stitching)
* Black door trim (with sand-colored stitching)
* Decoration panel (piano black)
* Leather-wrapped steering wheel (with sand-colored stitching and piano black switch bezels)
* Leather-wrapped parking brake lever (with sand-colored stitching)
* Front fog lights (clear) and fog light bezels (black)
* Outer door handles (body-colored)
* Bose® sound system (AUDIOPILOT^TM2) and seven speakers (no head unit)
* Leather-wrapped shift knob (with chrome ring) *1
* Soft pads on the side door trim arm rests (synthetic leather) *2
* Soft pad on the center console lid (synthetic leather) *2
* Seat heaters (with five temperature settings) *2
* Front suspension tower bar (built into the cowl) *3
Factory-installed option
Six-disc CD changer with AM/FM radio/MP3/WMA*4 player and AUX jack
Exterior body colors
There is a choice of three exterior body colors: Spirited Green Metallic (exclusive), Velocity Red Mica (exclusive) and Crystal Pearl White Mica (special body color).

2012 MINI Cooper London Edition【Video】

England long jump champion and London 2012 hopeful J.J. Jegede today succeeded in his attempt to jump over the roofs of three cars at the launch of the MINI London 2012 Edition Models.

Built to celebrate the 2012 Olympic Games, the London Edition is available in three colors (Chilli Red, White Silver and Lightning Blue) and features a Union Jack hood stripe, a white roof (with the 2012 Olympic logo) and exclusive 17-inch alloy wheels.

Inside, the car gets even London-ier with a full London skyline etched on the dashboard. The black 'lounge leather' seats feature white piping and red and blue stitching. The patriotic seats are completed with London 2012 logo and Union Jack-piped headrests. The hand brake, gear stick gaiter and floor mats also get colored stitching.

Prices start at £17,800 for the MINI Cooper and rise to £20,860 for the MINI Cooper SD. The order book is now open with deliveries planned for March 2012.






Press Release

MINI LONDON 2012 EDITION HITS THE STARTING BLOCKS

MINI, official partner of Team GB and ParalympicsGB, has unveiled its new London 2012 special, limited edition models to celebrate the monumental London 2012 Olympic Games.

There will be just 2,012 of these special edition models built, which are available in Cooper, Cooper D, Cooper S and Cooper SD trims and come in the Union Jack themed colours; Chilli Red, White Silver or Lightning Blue. All models boast white mirror caps and a white roof featuring the iconic London 2012 Olympic graphic.

The exterior also features a distinctive Union Jack single sport stripe which runs over the bonnet, roof and rear tailgate of the car. The side scuttles also bear the London 2012 Olympic graphic. To finish off the dynamic look, the MINI London 2012 edition features unique grey 17-inch conical spoke alloy wheels - unavailable on any other MINI model.

Inside, the most striking feature is the London skyline, beautifully etched across the width of the piano-black dashboard. Silhouetting some of London's most iconic landmarks, including Tower Bridge, Battersea Power Station and the London Eye, the dashboard also displays the words "London 1 of 2012".

The London 2012 inspiration continues with red and blue stitching twined with white piping on both the front and rear Black ‘Lounge Leather' upholstery. The headrests complement the theme with Union Jack piping and a London 2012 logo is stitched on the inner edge of both front seats. Coloured stitching also features on the hand brake, gear stick gaiter and floor mats which also have piping.

All London 2012 special edition models come packed with a bundle of extra options like Lounge Leather sports seats, DAB radio, air conditioning, cruise control and chrome interior touches. MINIMALISM technology* also comes as standard; helping to make the 99g/km CO2 emitting Cooper D models exempt from London Congestion Charging.

As well as fuel sipping mpg figures and low CO2 emissions - MINI is one of the top five low CO2 car manufacturers** - drivers can enjoy the brand's trademark go-kart handling and charismatic personality in a truly patriotic driving experience.

To bag one of these must-have street accessories of 2012, the new MINI London 2012 Edition pre-sale list opens at today, with the new models hitting UK roads from March 2012. On the Road Prices for the MINI London 2012 Editions models are:

MINI Cooper Hatch £17,800
MINI Cooper D Hatch £19,080
MINI Cooper S Hatch £20,125
MINI Cooper SD Hatch £20,860

2012 Ducati Diavel AMG

THIS Ducati Diavel is the first motorcycle born from the collaboration with Mercedes AMG and the Italian manufacturer. And the latest is set to debut at the upcoming Frankfurt Motor Show.

This special edition is based on the Diavel Carbon and features AMG’s signature 5-spoke wheel styling, carbon fibre lateral radiator grills with aluminium trim, AMG-style sport exhaust system with engraved end-caps and AMG-style horizontally ribbed seat upholstered in Alcantara.

The exclusive Diavel adds AMG’s trademark white colour to the frame. The special edition wheels, and air intake ducts. Matching AMG/Ducati branded helmets and leather jackets will be made available along with the white framed, black bodied-bike, whose price tag has yet to be specified.





Press Release

DUCATI DIAVEL AMG SPECIAL EDITION TO BE SHOWN AT FRANKFURT MOTOR SHOW

Ducati and Mercedes AMG have proudly announced that the first public showing of the Ducati Diavel AMG Special Edition will be at the 64th International Motor Show in Frankfurt, Germany from 15-25 September. The 2012 flagship model of the Diavel family is a tribute to the AMG luxury-sport brand and is intended for passionate connoisseurs of technology, engineering detail and exclusive style.

Ducati's unique cooperation with Mercedes AMG was first announced at the 2010 Los Angeles Motor Show with a sponsorship agreement for the Ducati MotoGP Team which perfectly demonstrated the shared brand values of high performance, motorsport and excitement. The association soon developed into a rich strategy of co-marketing activities and the Diavel AMG Special Edition now represents the first "co-inspired" model, elegantly combining distinctive styling features from both famous marques.

Based upon the Diavel Carbon, the Diavel AMG Special Edition features AMG's signature 5-spoke wheel styling, carbon fibre lateral radiator grills with aluminium trim, AMG-style sport exhaust system with engraved end-caps and AMG-style horizontally ribbed seat upholstered in Alcantara®. The model's incredible attention to performance detail also ensures that every engine has its Desmodromic cam-timing set by hand and authenticated with the name of the engine technician engraved on the left-side engine casing. Further underlining the model's exclusivity, each motorcycle will have a numbered plaque on the fuel tank.

The award-winning Ducati Diavel has had massive first-year success for the Italian motorcycle manufacturer, its bold design merging the worlds of power and style with absolute precision to set a new industry standard for the segment. Ducati's awesome Testastretta 11° engine combined with their famous chassis technology and a specially engineered 240 section rear tyre delivers mind-blowing performance balanced with user-friendly comfort and safety-enhancing electronics.

Hand-built - as with all Ducati motorcycles - the exclusive new Diavel AMG Special Edition is dressed in matte black carbon fibre bodywork with AMG's very own "Diamond White Bright" stripe and frame colour contrasted with black wheels. The special edition wheels, seat and exhaust end-caps are all AMG branded while "AMG" is also laser-engraved into the air-duct panels either side of the fuel tank. The Ducati Diavel AMG Special Edition and exclusively designed leather jacket and helmet apparel will be available in early 2012, with orders opening to coincide with the first public showing at the Motor Show in Frankfurt, Germany.

2012 Acura TSX Special Edition

Acura has announced plans to introduce the 2012 TSX Special Edition at the Orange County International Auto Show on September 22nd.



The 2012 Acura TSX Special Edition Package adds a new front spoiler, a new rear bumper fascia, side sills and an ‘Special Edition’ badge on the trunklid. It also adds 17×7.5-inch, 5-spoke aluminum wheels with dark gray background.



The 2.4-liter four-cylinder engine remains, producing 201 hp and 172 lb-ft of torque. Both manual and automatic transmissions are offered.

Inside, Acura has pumped up the interior with black suede inserts on the seats that's contrasted by red stitching. More of the red color makes its way to the steering wheel and shift knob, as well as the lighting of the gauges, footwell and cabin. That footwell area also see the addition of aluminum pedal covers.











Press Release



Acura Announces Special Edition Model for TSX Sports Sedan



Exterior and Interior Upgrades Make for an Even Sportier TSX



08/29/2011 - TORRANCE, Calif.

Continuing the celebration of its 25th anniversary, Acura today announced the availability of a new version of the popular TSX sports sedan for the 2012 model year. Designed to evoke the fun-to-drive 4-cylinder Acuras of the past, the TSX Special Edition will add even more sportiness to the TSX lineup thanks to numerous exterior and interior upgrades for Acura's entry-level sedan.



"The Acura TSX has long been known for its high-revving 4-cylinder engines and sporty driving nature," said Jeff Conrad, vice president of Acura sales. "With the new Special Edition, the TSX becomes even more youthful and sporty in character, furthering its appeal to performance-minded buyers."



The 2012 TSX Special Edition package consists of numerous upgrades to the exterior including a more aggressive front spoiler, a new rear bumper fascia, unique side sills and an exclusive "Special Edition" badge on the trunklid. Finally, the TSX's 17x7.5-inch, 5-spoke aluminum wheels will feature a polished finish with dark grey background, unique to the Special Edition model.



Inside, the TSX Special Edition makes use of sport-minded appointments including exclusive seating surfaces with perforated black Lux Suede® inserts with red backing. Unique red stitching, used for the seats, steering wheel and the shift knob, combines with red lighting for the instrument cluster gauges, overhead lighting and footwell lighting. Adding more appeal to the driver's footwell are aluminum pedal covers with a race-inspired look. Rounding out the Special Edition's interior upgrades is the use of bright silver plating for the steering-wheel-mounted paddle shifters along with black headliner material (standard TSX have grey headliner material).



The TSX Special Edition package makes use of Acura's acclaimed K24 2.4-liter 4-cylinder engine and will be available with either the close-ratio 6-speed manual or Sequential SportShift 5-speed automatic transmissions. The TSX Special Edition will go on sale in late September and will make its public debut at the Orange County International Auto Show on September 22nd.

Renault Wind Gordini by Gibson

Unveiled at the Rock En Seine music festival, Renault and Gibson collaborate to create a one-off special based on the Renault Wind Gordini. Some otakus are familiar because this is the brand of the guitar Yui Hirasawa used on K-ON (take note, the Gibson Les Paul).



Wind ‘Gordini by Gibson’ features a blue livery with two white stripes, yet the colours and materials it employs also explore one or two other ideas.



The Wind Gordini by Gibson’s interior is a little more original. Six real guitar strings are hand-stitched into each leather seat back and the radio knobs are replaced with Gibson guitar knobs. The Gibson logo is proudly featured on the leather-upholstered dashboard and on the seat backs, just above the Gordini logo. There are other minor changes like chrome air vents, chrome door handles and white seat belts.











Press Release



Renault Gordini and Gibson in tune with a special show car and guitar at the Rock En Seine Festival



To mark its second year at the Rock En Seine music festival, near Paris, France, Gordini has teamed up with Gibson to produce a one-off show car and an equally unique 'Gordini by Gibson' electric guitar. Gates open at 2:30pm on August 26, 2011.



- The leather seats of the Renault Wind-based 'Gordini by Gibson' show car incorporate real guitar strings, in addition to a host of other rocking details.



- Gibson's iconic SG model from 1961 has been treated to a stunning makeover featuring the familiar Gordini blue with white stripes.



Gordini and Gibson: a shared passion for innovation



There will be plenty to please the ears and eyes of Parisian festival goers this weekend thanks to a display comprising the one-off Wind 'Gordini by Gibson' show car plus five striking Gibson SG '61 guitars in Gordini colours. The early 1960s saw Gordini and Gibson both revolutionise their respective worlds with the introduction of a sporting version of the Renault 8 for the former and the release of the SG electric guitar in the case of Gibson. The two brands have long been reputed for the accent they place on innovation and their open-minded approach to the future is founded on the same sense of freedom. The fact that Gibson and Gordini have joined forces for this project could but inspire Renault's designers...



"We had tremendous fun designing the Wind-based 'Gordini by Gibson' show car and carrying Gordini's visual identity over to the Gibson SG '61 guitar," says Julia Macfarlane, colours and materials designer at Renault. "I hope that we succeed in conveying the passion that fired us throughout the project and that visitors to the Rock en Seine festival will like the result."





Guitar strings for the Wind 'Gordini by Gibson' show car's leather seats



Wind 'Gordini by Gibson' is a two-part harmony based on the two brands' respective styling cues. Unsurprisingly, Wind 'Gordini by Gibson' features a blue livery with two white stripes, yet the colours and materials it employs also explore one or two other ideas. In addition to the two hallmark white stripes which extend over the bonnet and blue roof, hints of gloss black feature across the bodywork, while Gibson logos are visible on the doors. An original attraction of the show car's blue and white leather upholstery is the incorporation of genuine guitar strings which have been hand-sewn into the leather seats. Meanwhile, embroidered Gibson logos feature on the seat backs and blue leather-trimmed dashboard, while the seat belt straps are white and chrome has been used for the air vents and door handles. Last but not least, the guitar potentiometer knob used for the audio system's volume control adds a 'fun' touch to the intrinsically switched-on and off-beat Wind 'Gordini by Gibson' show car.





Gordini treatment for the SG '61 electric guitar



The guitar selected by Gibson to fly Gordini's colours is a reissue of the original 1961 SG, a radical electric guitar in its day which went on to make its own contribution to the Gibson legend. The striking graphics formed by the Gordini blue and two white stripes lend themselves perfectly to a variety of schemes, as illustrated by the special Gordini SG '61's blue solid body and two white stripes, plus a Gordini logo on the headstock which tops its ebony neck. As they play this magnificent object, those festival goers who take part in the Gordini guitar solo competition will get a chance to sample the model's timeless looks, playability and technical strengths. Contestants also stand a chance to win one these fine guitars as a function of the number of votes they receive on the web for their playing.

Porsche 911 Carrera GTS B59 Edition

The 2012 911 Carrera GTS B59 Edition Coupes will all be finished in Carrara White and feature a Black Full Leather interior with Alcantara trim.



It's factory-authorized and exclusive to Brumos Porsche of Jacksonville, Florida. It's a tribute model to Hurley Haywood, who took the checkered flag for Porsche at the Daytona 24 Hours four times in the 1970s and once again in '91.



Like the standard GTS, the B59 is powered by a 3.8-liter flat-six engine with 408 PS (300 kW / 402 hp) and 420 Nm (310 lb-ft) of torque. It enables the car to accelerate from 0-60 mph in 4.4 seconds and hit a top speed of 190 mph (306 km/h).



The door mirrors and 19-inch Fuchs-style wheels are painted black, while inside, the red and blue theme continues with contrasting stitching on the wheel and levers.



Inside, a immaculate steel doorway entrance guards come with a “Hurley Haywood” engraved signature. The steering circle and a rigging push get a devious stitching in a same red and blue colors of a stripes on a car’s hood while a Carrera White paint finish also finds a approach inside as interior accents, including a Adaptive Sport Seat Backrests.



Only five examples will be offered exclusively through Brumos Porsche, at a price of $133,540. With those figures, chances are slim that you’ll ever see one up close, so better check it out now in the high.











Press Release



Exclusive 911 Carrera GTS B59 Editions are on the Way!



Jacksonville, Florida (Monday, August 14, 2011); Brumos Porsche confirmed today the production of five rare, factory-built 911 Carrera GTS B59 Edition Coupes. "Our special B59 Edition project is nearing completion and soon the driving fun will begin," said Ray Shaffer, Brumos Porsche General Manager. "It is an honor and a pleasure to be involved so closely with the Porsche factory in Germany and here in the States during the creation of these special 911s - the last of the popular 997 model line and a fitting tribute to Hurley Haywood's amazing record of overall wins at the Daytona 24 Hours (1973, '75, '77, '79 and '91)."



The 2012 911 Carrera GTS B59 Edition Coupes will all be finished in Carrara White and feature a Black Full Leather interior with Alcantara trim. In addition to the many standard comfort and performance features found on the 408HP Carrera GTS, the five B59 Editions will include;



- Brumos Red/Blue stripe design for the front hood and rear deck

- Brumos Red/Blue stripe "PORSCHE" door decals

- Exterior mirrors in Black

- 19" Sport Classic Wheel (Fuchs style)

- Interior limitation badges

- Door entry guards in Stainless Steel with "Hurley Haywood" engraved signature

- Deviating (dual stripe) stitching in Red/Blue on steering wheel and gear/brake lever

- Carrara White painted interior accents including Adaptive Sport Seat Backrests



Performance and comfort options include;



- Sport Chrono Package Plus

- Sport Shifter

- Sports Suspension including PASM and Limited Slip Rear Differential Lock

- BOSE Surround Sound System

- XM Satellite Radio Receiver

- Extended Navigation Module for PCM 3.0

- Heated Front Seats



"In creating the 2012 911 Carrera GTS B59 Editions, we want to honor the close working relationship Brumos has always enjoyed with the factory over the years," continued Shaffer. "The late Peter Gregg often ordered unique street and race cars for himself through his factory connections and we want to revive that same spirit today. Our desire for the five 911s is to be uniquely tailored directly from the factory and free of aftermarket add-ons - something no other Porsche dealer has offered. I am excited to say, we may have exceeded our goals."



To commemorate the concept and build process, each 2012 Carrera GTS B59 Edition will be delivered with a factory produced photo book. This special, coffee table-style book properly documents the history, heritage and pedigree of the 2012 911 Carrera GTS B59 Edition.



"The 911 Carrera GTS B59 Edition is cause for celebration on many levels and we want to make sure it receives the recognition and fanfare it so richly deserves," added Brumos Porsche Sales Manager Brandon Starks. "We have several customer event concepts being discussed right now including the 50th Anniversary Rolex 24 at Daytona January 28-29th, 2012."



The 2012 911 Carrera GTS B59 Edition will carry a Manufacturer's Suggested Retail Price of $133,540. For a complete listing of standard and optional equipment (and to inquiry about availability) prospective US buyers are encouraged to call 904-725-9155.

Ford Fiesta Centura special edition

Ford UK have revealed a Limited Edition Fiesta – the Ford Fiesta Centura – to mark Ford’s centenary in the UK. 1,000 Centuras to be built.



Based on the Ford Fiesta Zetec, the Centura features extras totalling £600 including Metallic Panther Black paint, chrome mirrors and door caps, 16-inch seven spoke alloys and LED day running lights up front. There's also rear parking sensors and a parking camera mounted in the rear view mirror.



The car is powered by the 1.25-litre 82PS petrol engine, which is exempt from vehicle excise duty in the first year.



Only 1.000 units of the Fiesta Centura special editions will be available, in two versions, three-door for 13.395 pounds and five-door for 13.995 pounds. Wanting to resemble with the Ford Model T, the manufacturer is offering the special edition of the Fiesta only in black.









Press Release





NEW FORD FIESTA "CENTURA" CELEBRATES 100 YEARS OF SUCCESS IN BRITAIN

• New special edition Ford Fiesta "Centura" marks 100 years of Ford in Britain
• Adds £600 of extras including LED daytime running lights
• 1,000 to go on sale at the end of August, priced from £13,395
• 1.25-litre 82PS petrol engine
• Available exclusively in Panther Black metallic

BRENTWOOD, Essex, 8 August, 2011 – Britain's best-selling small car, the Ford Fiesta, continues to expand its appeal with the launch of an exciting new special edition, the "Centura", which builds on the most popular model and engine choice in the UK.



The Centura celebrates the 100th anniversary of Ford in Britain, and, available exclusively in black, it pays tribute to the first Ford vehicles to be manufactured in the UK, the Model T in 1911.



Based on the Ford Fiesta Zetec, the Centura boasts a comprehensive list of additional standard equipment valued at £600, including metallic Panther Black paint, chrome mirror and door caps, LED daylight running lights, 16-inch seven-spoke alloy wheels, automatic headlamps and windscreen wipers, reverse parking sensors and a parking camera mounted in the rear view mirror.



Just 1,000 Ford Fiesta Centura special editions will be available, priced at £13,395 for the three-door version and £13,995 for the five-door. The Ford Fiesta remains the UK's best-selling car with 52,327 sold in the first half of this year.



Anthony Ireson, marketing director, Ford of Britain, said: "Fiesta has been a UK favourite its entire lifetime and it was a natural choice to use this great icon to help mark our centenary. With a unique specification and affordable price, the Centura will appeal to thousands of customers, and we anticipate strong demand – who knows it might even become a collector's car one day!"



The Ford Fiesta Centura 1.25-litre 82PS petrol engine is exempt from vehicle excise duty in the first year.

Fiat 500C by Gucci

Fiat launched the 500C by Gucci.

The new special edition Fiat 500C comes with 16" alloy wheels with a retro design, and hub caps featuring the double "G" logo.

Like the coupe, the cabrio 500 Gucci will be available in two colors, white with matte chrome-plated elements and glossy black with shiny chrome-plated accents. The difference, obviously, is the roof which gets the green-red-green Gucci web pattern, also found on the side of the car.

The Fiat 500 Gucci are equipped with a 100 horsepower 1.4-liter engine and provided with a rear brake calipers green Gucci. The Italian home fashion line appears in overdrive,lock-covers,rugs,and seat belts.

Inside, the cabin features two-tone Frau leather seats, polished chrome trim and plenty of Gucci accents. Additionally, the car is equipped with automatic climate control, a leather-wrapped steering wheel and the Blue&Me infotainment system.
The Fiat 500C Prices is 20,000 Euros

　

Press Release

Fiat and Gucci introduce the new "500C by Gucci" cabriolet with an innovative European tour

On the wave of the remarkable interest attracted by "500 by Gucci" - 3000 pre-orders logged on the www.500bygucci.com website and requests from all over the world - Fiat and Gucci introduce the "500C by Gucci", a cabriolet version once again customised by Gucci Creative Director Frida Giannini in collaboration with the Centro Stile Fiat.

Orders will start in August. The car will be distributed worldwide and from September will be on display in selected Italian Fiat showrooms. It will have a price tag of 20,000 euros. Furthermore, as from 19 August, "500C by Gucci" will be the star of an original tour that will stop at some of the most famous places in Europe.

All the exclusivity of the "500 by Gucci" - attention to detail, feeling of elegance and style - is enhanced in this new version, and made even more attractive by the innovative electric soft top for opening a "window onto the sky".

The new convertible version will be available in two sophisticated body colours: white with matte chrome-plated elements and glossy black with shiny chrome-plated accents. For both, the soft top is black with the characteristic green-red-green Gucci web pattern printed lengthwise (the same graphic pattern is sported on the side of the car). Furthermore, the side pillars of the saloon version are maintained and with its special sliding electric top the Fiat "500C by Gucci" can be enjoyed all year round.

The exterior of the Fiat "500C by Gucci" is embellished by 16" alloy wheels characterised by the unmistakable retro design of the spokes, in perfect harmony with the exterior colours: an absolute first for cars in this category. The hub caps have a double "G" logo in matching body colour and the Gucci signature in italics is displayed on the tailgate and on the door pillar.

The passenger compartment of the Fiat 500 by Gucci also brims with style: stylish stitching, exclusive materials, satin and polished chrome-plated elements, a velvet-effect finish on the radio panel and two-tone Frau leather seats with Guccissima print. The "Gucci" web theme also appears on the seats, gearbox, key cover, mats and, with an innovative finish, on the seat belts.

Fiat "500C by Gucci" will of course come complete with a great deal of standard equipment: automatic climate control system, seven airbags (front, side, window and knee), Blue&Me system integrated with rear parking sensors, car radio with CD-MP3 player and leather steering wheel with radio controls.

Before debuting in showrooms in August the "500C by Gucci" will be the star of an original tour that will stop at some of the most charming locations in Europe. The first stop will be at Saint Tropez (from19 to 27 August) followed by Berlin (8 - 14 September), Barcelona (25 September - 2 October), London (16 - 23 October) and Geneva (23 - 30 October). In Italy, the tour will start from Forte dei Marmi (22 - 28 August) and then reach Rome (4 - 11 September), Florence (19 - 26 September) and Milan (8 - 16 October).

A striking 5-by-5 metre crystal cube with elegant shiny black lacquered bottom and top will be set up for each stage of the tour. Inside, set like a precious jewel, an example of the exclusive cabriolet will be on show. At night, the installation will light up creating a suggestive atmosphere that will further enhance the elegant car and the prestigious location. The stage is completed by three small showcases displaying some of the articles in the "500 by Gucci" collection, which comprises travel accessories, small leather goods, track suits, bomber jackets, driving gloves, eyewear and a watch.

Like the saloon version before, an original advertising campaign has been created for the Fiat "500C by Gucci" in which the car features next to model Natasha Poly. The selected Fiat dealerships that will be displaying the "500C by Gucci" will receive copies of an exclusive lifestyle brochure created as a fashion catalogue and designed to bring out the class and one-of-a-kind nature of this extraordinary interpretation of the glamorous world of 500 in artistic photographs.

Turin, 2 August 2011